Session: How to Talk About Your Open Source Project So People Get It

Do your colleagues seem confused when you talk about your open source project? Are you struggling to get traction for your project and worried that a lack of contributors could threaten the project’s long-term viability? In this talk, Emily Omier will show how maintainers can apply the principles of positioning to open source projects so that they’ll attract more of the right kind of users who will become a lasting part of the community. Maintainers will learn how to describe their project in a way that will make sense to other engineers immediately, how to articulate why anyone should care about their project and how to figure out who their ideal community members are. Emily will also cover what concrete actions to take to tell the world the project exists after clarifying or changing positioning.


This track proudly sponsored by